MANIFESTO: From Freelancer To Free-E-O… What It Takes To Scale. 


WARNING: What I’m about to share with you has been kept secret and only spoken about behind closed doors.  

Why? Because most industry leaders don’t want you to know how chaotic business is behind the scenes.  

...and that’s because a lot of the time, the reality is embarrassing and not very marketable.  

They only want you to see the pretty pictures of their first-class travel adventures... the impressive screenshots of ads metrics & Stripe accounts... and the “I’m so successful even though I once only had $72 in my bank account” kind of stories they know how to paint so well.  

In this Manifesto, I’m choosing to shed a light on what’s NOT working… what’s really going on behind the scenes... so that you can make better decisions and figure out what would work for you in scaling your business.  

Some will be pissed at me for sharing this, and I’m okay with that.  

Because I want to see digital marketers & online business owners rise to a better standard. And my intention is to set that standard right here, right now, in this manifesto.  

So only proceed if you care to break out of the mold... do things differently... and do things RIGHT… with integrity, honesty, and freedom at the forefront. 

PART 1: The Dirty Secret the Digital Marketing Industry Doesn’t Want You To Know  

“My business is about to crash and burn… and so am I...” she said.  

I was on my first call of the day with a prospect who runs a successful digital marketing agency.  

She had just booked $56,000+ in new client projects, which is definitely a cool milestone to celebrate…  

Except for the fact that she was experiencing heart palpitations looking at her Asana to do list and all the work that had to be done for these clients in the next couple of months.  

To say she was freaking out was an understatement.  

She had followed the typical advice given by many online marketers and business coaches…  

“HUSTLE!! Get more clients and make more money. THEN all of your problems will be solved and you’ll be living the dream”  

FML 🙃 

GIF by my production manager, Andrew Deitsch.  

Compare THAT with what one of our clients said recently…  

And if you’re reading this right now, that means you’ve probably followed that “hustle & grind” advice and quickly realized that “living the dream” doesn’t come as easily as the gurus say.  

And how do you get to that point?? How do you get to where our client is??  

Spoiler alert... it’s not from just “getting more clients.”  

More clients just means more work, if you really think about it.  

If you don’t have the right “pieces” in place for your business… exhaustion, overwhelm, and burnout become your best friends. :( (And what those “pieces” are, we’ll talk about in a bit. Read on.)  

It’s no longer “fine” to stay stuck at this place in your business. 

And THAT is why I’ve taken the time to write this manifesto.  

It’s for people like you, that experience BS on a day-to-day basis like…

  • Revenue increasing from new client projects, but profit dipping because of the extra contractors needed to actually deliver the service
  • Shitty communication with your contractors and needing to spoon feed every answer to your team 
  • Mistakes are being made, balls are being dropped, details are being missed - and this may or may not have caused you to lose or be fired by a client or two
  • Slack PTSD because something is always on fire and your attention is constantly required
  • Being held back in your own marketing because if you turn on that funnel, you know prospects will come flooding in
  • And speaking of being at capacity... You’re turning away an irresponsibly large amount of money from the leads you are getting right now
  • But there’s nothing you can do because you’re maxed out with your time and bandwidth, and so is your team (Insert screams of frustration + all the expletives.)  

I know it might feel like there’s no way out right now.

Or if there is a way out, you don’t really know what the process is or what that looks like.  

You’re constantly asking yourself…  

 “How do I get more clients or make more money without overworking and putting out fires constantly?”  


How do you move past not having enough time to train people, not having enough in your profit margins to hire better talent, not having enough energy to live your life AND run your business because you barely have time to pee and feed yourself, let alone take a break without something else breaking or another client complaint coming through to your inbox…?  

*deep breath*  

How do you get off the hamster wheel, once and for all?

That’s exactly what we’re going to talk about in the next few pages.  

I’m going to tell you a few stories about 3 types of entrepreneurs I’ve met over the past 7+ years of doing this work and after helping hundreds of digital marketing agencies scale up.  

All 3 entrepreneurs were agency owners that wanted to hit 7-figures in revenue with high profit and little to no workload…  

  • One of them made choices that caused them to fail & burn out…  
  • Another made choices that caused them to stay stuck & stagnant…  
  • And the last made choices that caused them to grow exponentially.  

I’ll be sharing detailed case studies of the mistakes and missteps in each phase of growing a business that NO ONE teaches in the industry, but we all experience them as entrepreneurs…  

My intention is for you to learn from these stories and PREVENT the same mistakes from occurring in your business.  

Selfishly, at the end of this manifesto I want you to be able to send me screenshots sharing something like this…  


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DISCLAIMER: The sales figures stated above are my personal sales figures. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). I have the benefit of being in business since 2012, so I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT GET OUR INFORMATION.  

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